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Let’s explore some of the strategies you and your business can adopt when starting an online business.
Having a powerful reason for why you are in business can not only help you to stay focused as an entrepreneur, but it can also work as a compass for those that work for your company, as well as consumers looking to engage with you.
If everyone knows the “why” or the purpose behind your enterprise, then you have a higher chance of being able to rally people around the mission. Couple this with the courage to pursue that goal and you’ll be able to persevere even when times get hard.
Being able to focus on a particular aspect of a customer’s needs can give your business a better chance of successfully solving a single problem and of gaining a sizable market share in that particular niche.
Successful businesses such as Facebook and Amazon started off as one thing (the former a social networking site and the latter as an online bookseller), and were able to initially stick with their core business, attain success in it, and then conquer other segments. Kood.Com.Ng starts out as a premier online grocery shop that sells foods and beverages of all kinds from unprocessed to the processed ones. If not found here, it is not food.
An integral part of starting an online business is building an online presence. Consumers want to have an easy and efficient way of finding and engaging with you, so set up a website with either Squarespace or Wix, as well as social media pages with constantly updated content. In other words, become a digital native.
Marketplaces have made it easier for relatively small startups to engage with buyers across the world with just the click of a button.
Because large marketplaces like kood.com.ng, Alibaba, Amazon, and eBay pull in millions of buyers, you have a better chance of reaching more customers than solely trading from your website.
Here are some benefits that selling on an online marketplace can have for your e-commerce business.